Works알바몬 Albamon TVC & Print OOH
2022
Albamon accounts for about 65% of the sales in the part-time job industry in South Korea and has been ranked first for several years.The goal is to maintain an overwhelming first place status compared to competing brands by unique advertising method to attract. So we created 30s TVC and print campaign, strengthening thought leadership through the evolution of Albamon’s slogan “RESPECT”, Establishing a visual concept that transforms a part-time worker into a successful person through Albamon.
Execution
Executing the overall art direction of the advertisement, in particular I led the title copy design within the overall advertisement, and the OOH executive print placed side by side with the Job Korea brand that was executed during the same period. I collaborated with a photographer and conceptualized key visual of the poster.
Result
Recorded 4.8million cumulative views on YouTube
No. 1 TVCF Consumer Choice (Grand Prix) in December 2022
TVCF consumer survey (12/1-4, 1924MF 200 people)