WorksGalaxy Z Flip5 & Fold 5 Introduction Film
2023




 Launched 4-mins long film of new Galaxy Z Flip 5 & Fold 5 products. Bring AI trends and use various 2D/3D visual cues to explain the strengths of foldable products from an A.I perspective.








Execution
In charge of overall art direction, I visualized and retouched the storyboard which is highly focused on product aesthetic. Also, I collaborated with the director, D.O.P and 3D artists throughout the entire 4-months film production process.

Result
Resulting 20million views in Samsung official Youtube channel increasing brand awareness.
This is a video from a new POV of A.I , and part of the video is used as a core concept in the 2023 Unpacked event.


Storyboard works







©Boyoung Chae 2025