WorksGalaxy Z Flip4 & Fold 4 Introduction Film
2022
A 4-minute long introduction film for the Galaxy Z Flip4 & Fold4, newly released in 2022. The main hero, “voice actor” is in charge of recording the advertisement, tactfully capturing various repetitive situations, and informing advertisers, agencies, and participating actors until the advertisement is created. A cinema graphic introductory film that captures the characters' episodes.
Execution
I was in charge of art direction for the entire film, and participated in the entire four-month production process, particularly focusing on product beauty shots, product-focused key visuals, and creating storyboards.
Result
Resulting 10million views in Samsung official Youtube channel, increasing brand awareness.
This is the first product introduction film that uses cinematic techniques and contribute to the tone and manner of other Samsung advertisements.